In short: According to the latest report from Strategy Analytics, Google Home Mini is the most popular smart speaker, and it has 20-percent market share currently. Coming in second is the Amazon Echo Dot at 18-percent, with the Echo third at 12-percent. Surprisingly, the Alibaba Tmall Genie is tied for fourth with the Google Home at seven-percent each. It's not surprising to see the Google Home Mini and Amazon Echo Dot as the top two most popular smart speakers, seeing as they are the cheapest. But the Echo in general is still outselling Google Home.
Background: The Google Home Mini being number one should come as no surprise. Google and various retailers, have been practically giving away the Google Home Mini since it launched last year. Which means that many people have a Google Home Mini without even spending the $50 to purchase one. Which isn't a huge surprise, as Google wants everyone to use the Google Assistant. Now Amazon on the other hand, has been bundling the Echo Dot with various smart home products, and discounting it pretty heavily. It has also been around longer, so that might be why it only has 18-percent in the second quarter.
Impact: Amazon Alexa and Google Assistant are leading the way in the smart speaker space, but what is a bit surprising is seeing the "Rest of Total Market" equaling more than a third of the total units shipped in the quarter, around 36-percent. This includes third-party speakers using either Google Assistant or Amazon Alexa, as well as the ones available in China, those with Cortana, and the Apple HomePod. But seeing Google as number one is definitely a good thing, but it does have some tight competition from the Echo Dot, which is due for an upgrade pretty soon, seeing as it is over two years old and approaching three years at this point.