In short: Amazon announced a ton of new Alexa products today. From smart speakers to amps, to subs to smart plugs and everything in between. Basically anything you can think of, Amazon announced it today with either Alexa built-in or Alexa-compatible. There were 10 products announced today, and all of them are available for pre-order right now, except for Echo Auto, and the Echo Wall Clock. Echo Auto is going to be available as an invite-only thing at first, and then launch later on. The Echo Wall Clock doesn't have a release date yet, so it is likely still under development. But everything else launches in October, with a couple launching in November.
Background: The Alexa ecosystem really grew today. Going from a few Echo speakers and a few smart displays in the Echo Show and Spot, to now having all sorts of speakers and subwoofers as well as some more Fire TV products. It was a pretty big day for Alexa users, and that shouldn't be a surprise. Amazon's next big area for growth is Alexa, and this is not only according to analysts, but also Amazon itself. It didn't realize how big of a deal Alexa was going to be when it announced the Echo about four years ago. But it has blossomed into one of the most popular assistants around right now.
Impact: You can pre-order all of the products from today's Amazon event using the links below. You'll find prices as well as a short description of what each product is, in case you missed the coverage from earlier today. The Echo Dot is likely going to be one of the big sellers, and might even sell out before it actually launches. So you'll want to grab that before it's gone.