T-Mobile has just unveiled its own sand sculpture, which is on display at the US Sand Sculpting Challenge and Dimensional Art Exposition in San Diego. The sculpture was built by Archisand Professional Sand Sculptors, and is aimed at the magenta carrier's competitors, AT&T and Verizon. T-Mobile is calling it the #HallOfLame sand sculpture and it shows decisions that both carriers have made recently. This includes purchasing Yahoo and AOL, calling out AT&T for overcharging users with over 75 different taxes and fees, and of course talking about the endless maze that is calling customers service – of course that takes aim at T-Mobile's most recent Un-carrier announcement.
This sand sculpture from T-Mobile is pretty elaborate, and if you are in the San Diego area, it's a good idea to stop by and check it out. In the press release announcing this sand sculpture, T-Mobile's CEO, John Legere is quoted as saying "no matter how many times I've told the carriers to listen to customers and do what they tell you, they just won't listen – they've got their heads in the sand, so we'll try to reach them where they're at…in the sand."Legere also says that it's time for change, and calls for AT&T and Verizon to stop gouging customers and making it difficult to contact customer service.
This is nothing new from T-Mobile. Since Legere took the reigns of T-Mobile almost six years ago, he has been pulling PR stunts like this all the time, and calling out his competitors for things that they are doing to the customer. The thing is, everything that Legere says about AT&T and Verizon is actually true. The two carriers do overcharge their customers, with various taxes and fees, and do make it difficult to get help. These are things that T-Mobile has done too, but Legere has eliminated them. Making it a much friendlier place, when compared to the other carriers out there.