Samsung's Latest PR Stunt Is An S Pen-Inspired Doodle Exhibit

Samsung's latest PR stunt meant to promote its high-end Android smartphones is a doodle exhibit in Seoul-based Ara Art Center which opened earlier this month. The company partnered with 24-year-old British artist Sam Cox to provide visitors with a unique experience of modern, doodle-styled art that involves some of its latest premium handsets - the Galaxy S9 Plus and Galaxy Note 8. The Doodle World gallery will run until September 9 and offer visitors the chance to borrow Galaxy S9 Plus units that will serve as their audio guides for a small fee, a portion of which will be donated to the Korea Foster Care Center.

The project marks Mr. Cox's first exhibit in the Far Eastern country and encompasses a broad range of curious doodle installations, many of which can be seen in the gallery below. Samsun placed its stamp on the gallery by building a wall containing 132 Galaxy Note 8 units, all of which are displaying a variety of Mr. Cox's work created with the Android phablet's S Pen. One installation also allows visitors to take selfies with the Galaxy Note 8 and enhance them with various doodles from the British artist, then email them to themselves at no cost.

While LG and a number of lesser-known original equipment manufacturers are still experimenting with styluses in the mobile segment to this day, Samsung's family of S Pen-equipped devices is by far the most popular such smartphone series on the planet. The upcoming Galaxy Note 9 is said to be debuting a significantly improved stylus with Bluetooth capabilities which will allow it to be used as a remote during music playback and gameplay, among other things. The South Korean tech giant is also reportedly considering merging the Galaxy S and Galaxy Note families, meaning larger models of future additions to the former lineup may soon start coming bundled with S Pens. The company's next device equipped with a stylus is scheduled to be announced on August 9, with recent reports suggesting Samsung will be releasing the Galaxy Note 9 globally on August 24.

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Dominik Bosnjak

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Dominik started at AndroidHeadlines in 2016 and is the Head Editor of the site today. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]
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