It seems like OPPO is planning for a big smartphone push towards Europe, as the company has just registered 40 new smartphone models in Europe. Earlier this year, OPPO announced that it plans to widen its horizons and start pushing its devices intensively towards other markets, and based on this trademark news, the company really does have huge global plans, and Europe seems to be the first in line.
OPPO’s trademark applications to the Intellectual Property Office (Great Britain) was submitted on July 9, and a couple of days earlier those very same applications were sent out to EUIPO (European Union Intellectual Property Office). Trademark applications to these two offices cover most of Europe, basically. That being said, OPPO decided to trademark the following devices: OPPO A11, A13, A15, A17, A19, A21, AX5, AX7, AX9, AX11, AX13, AX15, AX17, AX19, FX7, FX9, FX11, FX13, FX15, FX17, R23, R25, R27, R29, R31, R33, RX17, RX19, RX21, RX23, RX25, RX27, RX29, RX31, UX1, UX3, UX5, UX7, UX9, and the UX11. No applications for the company’s N series of smartphones have been submitted, and as you can see, the vast majority of these devices have not been announced anywhere just yet, the company is making sure they have registered names for the future, for the most part. Some of these devices had been introduced already, like the OPPO A11, for example.
The company’s A series of smartphones basically refers to entry-level phones, while the R series is the company’s upper-mid-range series of phones. F series of phones is mostly focused on photography, and so on. All in all, it seems like OPPO is planning to release quite a few devices in Europe in the future, and please do note this does not mean we’ll see a ton of them at once, these trademarks will last for years and years, as some of those phones will not become official anywhere for a couple of years at the very least. OPPO has seen great success in China, and considering how saturated Chinese market is, OPPO seems to be open to new markets.