Microsoft is planning to make its Movies & TV service available in Android app form, according to a new report out of Windows Central which credits “sources familiar with the matter” for the information. While the report does look to confirm the Android app is currently in development, it does not provide any details on when it will become available, and even suggests it still might be some time away.
Microsoft’s Movies & TV service works much like any other by providing consumers with the option to buy or rent digital movies and TV shows. Although one of the fundamental restrictions to the service is the digital content can only really be accessed by a compatible Windows device, be it a PC or a phone. It is this, the report suggests is what is primarily changing as Microsoft is not only opening up its entertainment shop to Android, but also other platforms as well. A move which the company expects to open up additional revenue sources for its digital entertainment-focused business. The same sources were also said to be of the understanding Microsoft plans to announce it’s joining the Movies Anywhere program soon. As a result, and in addition to the dedicated Android app, this will provide users with a much greater ability to not only access content purchased through the Microsoft Store, but also bring that content together in a single location.
Movies Anywhere first launched late last year and basically acts as a hub by collating people’s collections from enrolled stores and content providers into one catalog that is accessible via the Android app. Furthermore, Movies Anywhere also typically allows users to access content purchased from one store through a different store’s app. So by joining Movies Anywhere, Microsoft will already be offering Android device owners direct access to the content purchased through the Microsoft Store on a number of existing Android apps, such as VUDU and Google Play Movies & TV. Which might be partly why the company is now content with offering a Microsoft-branded Movies & TV app on Android. Therefore, if the Movies Anywhere enrollment is announced before the official Android app launches, Android device owners will have a way to access content purchased from Microsoft on their devices before the app actually arrives.