LG Electronics may be working on an Android smartphone it intends to advertise as the LG V90, according to a new trademark won by the company earlier this month. The Mexican branch of the South Korean tech giant secured the rights to use the term "LG V90" for commercial purposes on July 13, having been awarded the IP by the Mexican Institute of Industrial Property (IMPI). The trademark's filing is relatively narrow and explicitly relates the term to smartphones and telecommunications equipment, thus being a clear indication that the LG V90 moniker is meant to be attached to a handset, provided that the company ends up commercializing it.
LG's plans to introduce another addition to its high-end V series of Android devices have already been widely reported in recent months and while most industry insiders and watchers assumed the smartphone in question will be called the LG V40 ThinQ, no credible leaks lending credence to that possibility have yet emerged. While the Mexican arm of the Seoul-based original equipment manufacturer has now trademarked the term LG V90, no other division of the conglomerate has yet even filed the necessary paperwork for securing any name involving the V40 moniker.
It's still unclear whether the upcoming member of the company's most premium mobile lineup will be announced at IFA 2018 which is starting on August 31 or if LG pushes its launch to a later date. While the series is traditionally refreshed at the Berlin, Germany-based trade show, LG's G7 ThinQ was also announced later than expected, having missed Mobile World Congress in Barcelona, Spain, where the company typically announced new G-series models. The device is likely to be powered by Qualcomm's Snapdragon 845 and feature an OLED panel made by LG Display, with one recent rumor also pointing to the existence of a triple-camera setup akin to the one found on the Huawei P20 Pro, as well as a two-sensor imaging system on the front of the device.