Now that Prime Day is officially over, Amazon has let everyone know how big of a day it truly was for the company. It was the biggest shopping day in its history. That means that it beat Black Friday and all other Prime Day's as well. This was the company's fourth-annual Prime Day, and it does get bigger and better every year, and this year it did manage to sell 100 million products during the 36-hour event. The top-selling products in the US, according to Amazon, were the 6-Quart Instant Pot, 23andMe DNA Test and the LifeStraw Personal Water Filter. Surprisingly, Amazon's hardware devices weren't the top sellers in the US, even though they had a 12-hour head start. But in Canada, the Echo Dot was the biggest seller on Prime Day.
Amazon has also included some other global highlights in its press release for Prime Day today. That includes the fact that "a record number" of Prime members shopped across 17 countries on Prime Day. The company also welcomes more Prime members on July 16 than on any other day in Amazon history. There were millions of Amazon Fire TV devices purchased on Prime Day around the world, and it was the biggest event ever for Echo devices with screens (the Echo Spot and Echo Show). Amazon also says that there were more than five million items purchased in these categories: Toys, Beauty Products, PCs and Computer Accessories, Apparel and Kitchen Products. Finally, Amazon noted that millions of customers around the world streamed Unboxing Prime Day events, which included an Amazon Music concert with Ariana Grande. Now the Unboxing Prime Day events were running at the top of the Prime Day page, so it's not surprising to see so many people watched it, since it was front and center.
Despite the early issues that Amazon had with its site when Prime Day launched on Monday at 3PM EST, it still managed to sell more products than on any other day in history, which is pretty impressive to say the least. Amazon uses Prime Day to promote its own services and products, which is why its hardware went on sale a full 12 hours before Prime Day started – and had some of the biggest discounts. It's also a way to get more people to sign up for Amazon Prime which is a $119/year subscription. Amazon has found that the turnover from the 30-day free trial of Prime is actually pretty small, as most transition into a paid subscription.