Sprint has announced a new limited-time promotion offering a plan with unlimited data for just $15 per month in a bid to attract new customers to its network. "Unlimited Kickstart" is being positioned as only available to new customers (those who switch) and marketed as a 'try Sprint' option with little liability, and in particular offering new customers the opportunity to test out the carrier's network which it says has greatly improved over time. As part of the sales pitch, the announcement also confirms the company's intention to launch its 5G network early next year.
$15 does represent a significant discount compared to what Sprint (and other carriers) typically charges for a plan with unlimited data, talk and text, and it seems this one does not include the 'number of lines' caveat often associated with low-price unlimited deals. For example, Sprint has confirmed an individual can sign up for the reduced rate, just the same as a family of four can. Put simply, it is $15 per line, regardless of how many lines you need. Of course, there are some caveats in play and the most notable include the possibility of throttling speeds during busy times, in addition to a video streaming cap of 480p (DVD quality), a music streaming cap of 500 Kbps, and a game streaming cap of 2Mbps. The low price is also excluding any additional fees and taxes that might be applicable, and also requires the new customer to have signed up for AutoPay.
It is also worth noting this is an 'online only' offer and therefore those interested are unlikely to find this offer available in Sprint stores. A move Sprint states is intentionally designed to offer a "fast, simple and convenient" process. As for the limited-time aspect, Sprint has not confirmed how long the promotion will be available for other than stating it "won't last long," and while it remains to be seen how long the deal price will remain active after the customer has signed up, Sprint does state there is no annual contract involved. At present this is the extent to the information that has been provided by Sprint. The new price will be in effect starting from tomorrow, June 8, via Sprint's website.