Facebook is adding new features that should help content creators grow their businesses and communicate with their followers and viewers more effectively. The moves are meant to enable monetization through advertising, collaboration with brands, and fan contributions. One of the new features that Facebook is rolling out is the Brand Collabs Manager, which makes it easier for brands to search for and partner with content creators, which may have audiences from specific demographics. Brands can search for content creators using criteria like interests, gender, age range, and even the relationship status of their audience. Meanwhile, the new feature allows content creators to highlight the information that potential advertisers need to know about them. Content creators may also like specific brand pages so that they would appear on the list of suggested creators once the brand searches for new ones to partner with.
Aside from collaborating with brands, Facebook now also allows content creators to monetize their content by including ad breaks and expanded fan subscriptions. The latter allows followers to support individuals for $4.99 per month. In exchange for their support, fans will receive digital goods like badges and gain access to exclusive content. Facebook is also helping content creators with new features that improve their online presence and increase their interaction with followers. For example, a new feature makes videos on Facebook more interactive with the addition of polls and games. This functionality allows content creators to organize competitions or obtain opinions from their followers. Other functionalities that make it easier for content creators to engage with their loyal fans include the Top Fans feature and a new video template that places a large emphasis on video entertainment.
The social media giant is actively competing in the field of content distribution, with Facebook launching its own video streaming service called Watch last August. The platform initially streamed shows that focus on comedy, entertainment, and lifestyle, although the company recently announced that more videos from popular Facebook pages will soon show up on there as well. These new features should further help the firm grow its video streaming platform, which has so far been struggling to compete with the likes of YouTube, Netflix, and Twitch.