Amazon has the Philips Hue 4-bulb starter kit that comes with four White Ambiance bulbs instead of the multi-color bulbs, for $119. That is good for about $30 off of its regular price, which is definitely a good price, considering these bulbs almost never go on sale.
This starter kit is a great to get started in making your smart home a bit smarter. This starter kit is required because it does come with the Hue Bridge. That is basically a hub that all of the Hue bulbs will connect too, since each one does not have its own WiFi radio included like LIFX does. That is also why individual bulbs are a bit more expensive. So you get the Hue Bridge along with four bulbs here, which is a good getting started kit here. The Hue bulbs will work with the Philips Hue app - available on both iOS and Android - and it also works with Alexa and Google Assistant. So you can use your voice to control these lights. They can be placed in virtually any light socket, as these are the regular A19 bulbs here and nothing too special. But these are a great way to add a smart light or two to your home and be able to control them with your voice or your smartphone.
This item is also eligible for Amazon Prime's free shipping. Which includes free two-day shipping, and pretty cheap (usually $3.99) next-day shipping if you need it extra fast. If you are not an Amazon Prime member yet, you can sign up for a free trial of Amazon Prime. You'll get 30 days free (if you're a student, you get 6 months), and then it's $119/year (or $59/year for students). Prime members do get a whole lot more than just free shipping though, so be sure to check out the full benefits.