The YouTube team appears to be trying out new methods of displaying content in the subscription feed in what it calls a "personalized order." YouTube revealed such a testing effort via its official Twitter account in response to a question from one user who asked why the service no longer shows the videos in a chronological order. The video-sharing platform said that the testing is ongoing and that it suggests users could more easily search the videos they want to watch with the personalized order of content in the subscription feed compared to the current method of showing the videos chronologically.
It is understood that the personalized order of displaying video content in the subscription feed uses an algorithm to predict the videos a user is most likely interested in watching based on that individual's browsing activity and put those videos to a more prominent spot in the feed. YouTube, however, has yet to explain how the personalized order operates and it also remains unclear when the feature will roll out to a wider reach of users, if the team ever plans on releasing it to the public at all. However, YouTube might do well to consider the implications of that change before giving it a go-signal, lest it risks disappointing many users whose reaction to its disclosure speaks for itself. Some even compared the feature to Instagram's recommended posts designed to flood user feeds with posts it thinks a user might want to view based on accounts they follow. Not all of Instagram users seemed to have welcomed the change with open arms as complaints against it increasingly mounted on Twitter, with some people explaining that they would prefer following the accounts whose posts they would want to see on their Instagram feed instead of being indirectly forced to view content without their consent.
The same reasoning might cause YouTube users to dislike the personalized order of content in the subscription feed. The last time YouTube faced a major public outrage was in April last year when advertisements appeared alongside extremist content, leading many big advertisers to suspend their promotional campaigns on the video-sharing service.