Vivo's Bezel-Less 'Apex' Handset Shown In Ad, Coming June 12

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Vivo has just teased its upcoming bezel-less smartphone in an add for upcoming FIFA World Cup in Russia, while the company also confirmed that the phone will be launching on June 12. Vivo shared this commercial with us recently, and it was re-uploaded to YouTube for your convenience, and is now embedded down below. In any case, the phone that you can see in the provided commercial doesn't seem to be the Vivo Apex that we've seen at MWC, but a phone that takes Vivo Apex's technology, and also its name apparently. As you can see, this phone sports basically no bezel, and it utilizes Vivo Apex's camera, speaker, sensors, and so on.

Vivo did not share all that much info when it comes to this phone, but judging by this commercial, the phone will be announced in the near future. This phone's display sports rounded corners, and truth be said, we don't really see any bezel on it. In the commercial itself, you will see that it sport that pop-up camera, just like the Vivo Apex. Unlike the Vivo Apex, though, it seems like this phone's main camera(s) will be included in the pop-up module as well, at least based on the images shown in the provided video. The phone will be made out of metal and glass, and considering that a fingerprint scanner is nowhere to be found, chances are that this phone will sport an in-display fingerprint scanner, just like the Vivo Apex concept smartphone that was shown off earlier this year.

Now, it seems like this phone will be called the Vivo Apex, but the company decided to redesign it a bit compared to the concept unit we've seen back at MWC 2018. Back in March, Vivo announced that the Apex sports a 5.99-inch OLED display with COF technology, so that display is probably included in this redesigned version of the phone. Vivo also announced that the Apex is fueled by the Snapdragon 845 64-bit octa-core SoC, and that it has a 98-percent screen-to-body ratio. Back then, the company said that it takes the phone 0.8 seconds in order to be ready to shoot images due to that pop-up module, and the phone will also offer Hi-Fi audio, as it will sport a rather capable DAC, three amplifiers, and something called System in Package (SIP). We'll have to wait for June 12 in order to get the full picture, but the phone is coming.

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