For the first time since the Samsung Galaxy S9 series was introduced roughly two months ago, the OEM spilled the beans earlier this week in regards to the market performance recorded by its latest flagship series, revealing that more than 1 million units have been sold in its homeland throughout the series’ lifespan so far. While the OEM didn’t reveal any figures pertaining to the global market, it would seem that the Galaxy S9 series already represents a success story for the company, and with more than one million sales already secured in South Korea, local rival companies including LG might now find it that more difficult to catch the attention of prospective buyers for their upcoming flagships.
Although selling more than one million smartphones in a single region over a period of time of two months is an impressive feat, it’s worth noting that the Galaxy S9 series still hasn’t outperformed its predecessor in terms of how fast it reached the one million milestone. In contrast, last year the Samsung Galaxy S8 lineup secured one million sales in an impressive 37 days, and going as far back as 2011, one of Samsung’s most successful flagship phones to date, i.e. the Galaxy S2, topped the one million sales figure in 40 days of market availability. In any case, it would have been worth knowing which one of the two new flagship phone variants was more successful in South Korea, however, Samsung hasn’t made this particular distinction in its announcement, ultimately considering the Galaxy S9 and S9 Plus as two sides of the same coin.
It will be interesting to see how the Samsung Galaxy S9 series will continue to perform on the market moving forward, especially when additional flagships from other OEMs should now start hitting the shelves. Come to think of it, in the premium Android space, Samsung hasn’t really had that much of a competition during this past couple of months. Sure, Sony unveiled its new Xperia XZ2 series but the Premium variant has yet to reach the shelves, and LG did launch the V30S ThinQ but its flagship meant to compete with Samsung’s solutions, i.e., the LG G7 ThinQ is now underway. Motorola’s latest lineups consist of mid-range alternatives, and Nokia seems to be doing its own thing mostly with budget-conscious mid-to-high-end devices.