Chinese tech giant Huawei may presently be working or one or more smart speaker models meant to launch as part of a new product series, according to a pair of trademarks filed by the company with the European Union Intellectual Property Office late last week. The firm moved to secure the terms "iDol" and "Huawei idol home," having submitted the paperwork to do so this past Friday. Huawei officially related the two trademarks to voice-controlled audio devices and artificial intelligence assistants, as well as a variety of home automation solutions such as Internet-enabled locks, smart lighting, contemporary set-top boxes, and security cameras.
AI has been one of the main focus points of Huawei's consumer electronics business group in recent years, with the firm integrating such solutions into its last several Android flagships in an in-depth manner. The original equipment manufacturer sees machine learning and related technologies as the central piece of its long-term product equation and has been eager to boast of its accomplishments in the field over the last several years, both in terms of commercial use cases and highly experimental concepts such as its Mate 10 Pro-based self-driving Porsche Panamera system. While Huawei is already producing and retailing a broad range of speakers, it has yet to launch a full-fledged digital assistant.
According to previous reports, an AI helper called HiAssistant is meant to be commercialized in Huawei's home country by the end of the year, whereas the company itself recently confirmed it's also exploring a number of experimental applications of machine learning and related technologies, one of which is an AI platform that can sense human emotions as part of an effort to offer a natural user experience. With the OEM still being unable to launch large-scale consumer electronics operations in the United States, Europe is expected to be among the first overseas markets to receive access to Huawei's technological breakthroughs going forward.