The Facebook Privacy Review tool is being localized for users in India, starting with the company's Android app, the social media giant said earlier this week. The move is related to Facebook's efforts to make its service compliant with the General Data Protection Regulation which went into effect yesterday, imposing strict rules on data collection, management, and monetization practices employed by Internet companies. While GDPR only applies in the European Union, many firms are opting to make their websites and online services compliant on a global level as doing so is more efficient than fragmenting privacy policies and digital products.
Android in users in India are now able to review their Facebook privacy settings and consents in eleven local languages, the company confirmed. The review tool allows them to see and manage how Facebook serves them ads, collects their facial recognition data, and the manner in which the world's largest social network displays personal information they chose to share on their profiles. GDPR already prompted some high-profile media outlets to go offline in Europe, having failed to take advantage of their two-year notice and implement compliance practices in time. With the law still being entirely untested, it remains to be seen how its enforcement will work in practice, especially as its first major challenge already debuted in the form of four complaints against Google and Facebook over forced consent.
GDPR mandates fines of up to four-percent of violators' annual revenues, so theoretical non-compliance penalties could mean well over a billion dollars for both Google and Facebook. The majority of Internet giants operating in Europe already came out in support of the strictest digital data regulation ever introduced in the West. Facebook has been under particular scrutiny regarding its GDPR compliance practices due to the proximity of the new regulation entering force and the emergence of the Cambridge Analytica scandal, with the Menlo Park, California-based company repeatedly apologizing for the ordeal and vowing to better to protect the privacy of its users in the future.