National carrier T-Mobile has announced that it will sponsor a tree planting for every Tweet on Tuesday, April 17 that bears the hashtag #TreeMobile, planting up to 50,000 trees in honor. Anybody can Tweet in to request a tree planting, whether they happen to be a current T-Mobile customer or not. On top of the tree planting, T-Mobile will be putting four Nature Conservancy efforts in the T-Mobile Tuesdays app, and allowing customers and employees to choose where up to $250,000 goes. The efforts in question are clean energy in the United States, an effort to plant a billion trees, coral reef restoration, and protecting the Florida Panther, of which only 180 remain in total. To top it all off, customers who text in "NATURE" to 50555 will donate $5 to The Nature Conservancy, which will show up on their next bill.
Other news about next week's T-Mobile Tuesdays offer is scarce at the moment, but the Un-Carrier normally gives customers at least a little something to be selfish about, even when the company's larger mission for the week is donations. It is worth noting that next week's giving extravaganza is not the company's first involvement with The Nature Conservancy. The company previously donated about $500,000 to the organization to help fund research and development for clean energy solutions, a goal that T-Mobile is helping with by setting a goal to cover all of its energy usage with purchases from renewable sources by 2021.
T-Mobile is certainly no stranger to philanthropy efforts in a more general sense. The company recently ran an event somewhat similar to this one wherein Tweets and home runs in Major League Baseball were signals for charitable donation. The company has also allowed customers to text in donations that will appear on their bill, much like what will happen next Tuesday, for a number of causes, such as hurricane relief. T-Mobile, like other carriers, also routinely offers free communication between customers and potentially affected parties during disasters. A big part of T-Mobile's corporate strategy in recent years has boiled down to brand management, and charitable efforts are not only a surefire way to garner favor with the public, but can also lead to favor with organizations and entities outside of the wireless field.