Samsung Reclaims Flagship Throne In India Over Q1 2018

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Samsung reclaimed the top flagship spot in India over the first quarter of the year, having once again managed to become the most successful premium smartphone vendor in the South Asian country by sales, data compiled by Counterpoint Research shows. The development is largely attributed to the strong initial performance of the Galaxy S9 and Galaxy S9 Plus, both of which are presently the best-selling Android flagships in India. Samsung's first-quarter premium market share amounted to 50-percent, with the Galaxy S9 line alone amounting to 29-percent of all high-end mobile device sales in the country over the observed period.

The OnePlus 5T was the second best-selling flagship family in the country with a share of 25-percent, with the research firm predicting the upcoming OnePlus 6 will capitalize on the momentum the Chinese company managed to generate in recent weeks. While the handset is only set to be introduced near the end of the current quarter, OnePlus may be able to capture the largest portion of flagship sales in India over the third quarter of 2018, the study suggests. Xiaomi, Huawei, and Nokia (HMD Global) are also expected to do better in the high-end segment of the market over the remaining quarters, with all of them already establishing their most expensive products as viable alternatives to mainstream flagships, primarily due to the fact that they're sticking with their value-oriented strategies and aggressive pricing across all price brackets.

The overall state of the Indian smartphone market still favors Xiaomi, many industry trackers agree, though it's presently unclear whether the Chinese firm is already outselling Samsung, even though its local shipment numbers are now widely said to be larger. India is the world's last major smartphone market that's still growing at a record rate and isn't showing signs of saturation, thus being an attractive opportunity for many OEMs, despite fierce competition in all segments.

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