Samsung is seeking to register the term "Samsung Intelligent Display" with the United States Patent and Trademark Office, according to a filing dated last Friday. The South Korean original equipment manufacturer officially related that name to TVs, monitors, set-top boxes, and general software for controlling multimedia devices. The lack of any mention of broader electronic device categories in the filing indicates that Samsung Intelligent Display isn't directly related to the company's smart speaker that's presently in the works, being planned for commercialization in the second half of the year.
After announcing its 2018 QLED TV lineup at a New York City-based event in early March, Samsung President and Head of Visual Display Business Jong-Hee Han specifically used the term "intelligent display" to refer to the capabilities of the next generation of the firm's television sets. The technology is expected to be featured in all of the companies upcoming Q-series models, having been designed to deliver a refined media consumption experience and allow compatible TVs to serve as smart home and information hubs. The USPTO is presently in the process of reviewing the application and is likely to approve it or provide Samsung with a filing modification request in the coming months.
Much like LG started placing a larger focus on the artificial intelligence aspect of its latest electronics offerings with its ThinQ brand, its rival now appears to be set to pursue a similar strategy as it embarks on a mission to convince consumers to replace their existing appliances and gadgets with new models. The company as a whole is presently enjoying record growth backed by its booming semiconductor and display business, with its latest guidance forecasting profits in the ballpark of $14 billion over the first quarter of 2018. Samsung will publish its next consolidated financial report in late April and may also use it as an opportunity to inform investors about its immediate plans in the consumer electronics segment, as it often did in the past.