Motorola is reportedly aiming to sell 30 million Moto G6 units over the new generation’s lifespan, that is, according to a recent report from Android Central citing Motorola’s Sergio Buniac. Specifically, Motorola’s VP and General Manager in Latin America revealed during the official Moto G6 announcement in Brazil that the OEM managed to sell 70 million Moto G units since the first generation was introduced in 2013, and with the help of the latest Moto G6 series the company intends on topping a total of 100 million units sold.
Motorola’s popular Moto G series was conceived at a time when the OEM was operating under Google’s umbrella and roughly one year before Motorola became a Lenovo subsidiary in 2014. It was a relatively rough and uncertain transition period for the brand but nevertheless, the success of the Moto G series kept Motorola on the radar, perhaps even more so than its flagship models did. Regardless of how Motorola has been reorganized under new leadership, over the past few years, the Moto G lineup remained consistent in its goals to provide great value for money, and apparently, these efforts didn’t go by unnoticed by consumers. With 70 million units sold to date, the Moto G series is quite a successful story for the OEM, not only because this is a fairly impressive number for a mid-range series but also because every Moto G model launched over the past five years contributed to reaching this figure, averaging to around 12 million units sold every year since 2013.
With that in mind, the OEM now aims to sell 30 million Moto G6 units over the series' lifespan, and although this might seem like an ambitious figure given the 12 million yearly average so far, it’s worth noting the latest Moto G6 lineup consists of three models covering different price points, ranging from around €200 for the Moto G6 Play, to around €300 for the larger Moto G6 Plus. Both models along with the standard Moto G6 feature a new design with an elongated 18:9 image format, and all three variants offer fingerprint authentication, expandable storage, and Android 8.0 Oreo out of the box. So, for the most part, they seem to follow the same successful strategy as before, combining higher-end features with mid-range characteristics wrapped in a relatively modern body, all for an attractive price point. But evidently, only time will tell if this approach will pay off once again and whether or not Motorola will manage to reach its goals.