Facebook is boasting a 49-percent revenue increase for the first quarter of 2018 compared to the first quarter total revenue earnings from 2017. According to Facebook's earnings report the social media company had a total Q1 2018 revenue of $11.966 Billion, which is a fairly big jump from the $8.032 Billion that it recorded at the same time last year. Perhaps unsurprisingly the majority chunk of that revenue came from advertising, with the report listing that out of the total above-mentioned revenue, advertising brought in $11.795 Billion of it, with the remaining $171 Million coming from "payments and other fees."
Total revenue wasn't the only area where Facebook saw increases. Daily active users were up too for the month of March this year, and compared to last year Facebook says that there were 13-percent more users hopping on the social platform every day than there were in 2017. That exact number according to the report reached a total of 1.45 Billion users on average. That said "average" is the keyword to pay a little bit of attention to as 1.45 billion was not necessarily the exact number of users getting onto Facebook every single day in March, rather just the majority of the month.
Monthly Active Users saw an increase too, actually matching up with the amount of users that were getting on daily as Facebook reported an increase of 13-percent year-over-year. The total number is different, though, exceeding 1.45 Billion and reaching 2.2 Billion. Though Facebook started on desktop computers years ago, the majority of Facebook's users are now choosing to engage with the platform via mobile devices, a point which is made abundantly clear by the fact that 91-percent of Facebook's advertising revenue (which as mentioned above was the bulk of its revenue in total for the first quarter of this year) came from mobile advertising placement. This is a bump from the 85-percent of ad revenue that came from mobile last year. At the very least, Facebook's earnings do a lot to display just how much competition it's likely giving Google in terms of revenue from advertising. Though still a social platform where users can go to share and post updates about their lives as well as share news and other types of media, Facebook is also am advertising behemoth and that isn't likely to change.