Popular dating application, Bumble, has changed the way people log in or register with its service so that the Facebook sign-in option is no longer available. Previously, and like many other websites, Bumble allows users to gain access to their profile or create a new one in a quick manner by using their Facebook account.
As part of that functionality, Bumble users also import their name, age, occupation, and photos from their Facebook profile to Bumble, which leads to the sharing of data between the two platforms, with Bumble getting access to a user's location, relationship status, and friends list in order to match users. The social and dating service has just rolled out an update that removes that cross-login functionality by default. However, Bumble users still have the option to sign in to their account using their Facebook account. As noted by Louise Troen, Bumble's Vice President of International Marketing and Communications, users seek other ways of signing up for the service, though she added that the company will make sure the users' privacy is upheld while doing this. The refreshed process of logging in or signing up allows users to use their phone number as the default registration method instead of their social media credentials.
Bumble's latest move comes amid a long string of disclosures regarding Facebook's embattled data privacy practices. The Menlo Park, California-based social media company began to be embroiled in a data privacy scandal last month after it was discovered that Cambridge Analytica, a British data mining firm and political consultancy, harvested the private of 87 million Facebook users as part of a broader effort to influence the results of the 2016 elections in the United States. The impact of the data breach on users and Facebook's business is not expected to dwindle down anytime soon, as regulators in the United States and elsewhere in the world have only just begun launching separate investigations into the company's practices, with the European Union, United Kingdom, the United States Federal Trade Commission, and Australia having recently kicked off their probe on Facebook. Then most recently, Facebook co-founder and Chief Executive Officer (CEO), Mark Zuckerberg, testified before the U.S. Senate's Commerce and Judiciary committees to answer regulatory queries on the controversy.