Xiaomi is expanding its smart TV portfolio in India, the company just announced two new TVs in that South Asian country, targeting the budget segment. The two Mi TV 4A models measure 32-inches and 43-inches and are positioned below the 55-inch 4K Mi TV 4 which launched last month. Over the past few weeks, Xiaomi has been teasing the arrival of a new smart TV lineup across its social media channels. The smaller one of the two will cost Rs. 13,999 (~$216), while the 43-inch model will cost Rs. 22,999 (~$354), which is significantly lower than the launch price of the 55-inch Mi TV 4 that costs Rs. 39,999 (~$616) in India. Both of them support smart features using Xiaomi’s proprietary PatchWall UI running over Android OS that works as a content aggregator to pull media content from all the pre-loaded apps and DTH/cable TV, and arrange it under specially curated categories based on user’s preference.
Xiaomi will be making the LED TVs available through its infamous flash sales which will be held exclusively on Flipkart and Mi.com, while Xiaomi’s Mi Home Stores will also make the Mi TV 4A available offline. The sales will be held on March 13 and March 16 at 12 noon (IST) and the company has assured to hold such sales every Tuesday and Friday across its sales channels to ensure a wider availability of its smart TV lineup. The 55-inch Mi TV 4, that has already witnessed quite a few such flash sales since its launch, got sold-out within minutes of going up for sale, and a similarly overwhelming response is expected for the two new budget offerings as well. Besides the PatchWall UI, the Mi TV 4A also borrows the 11-button Bluetooth-based remote controller from the Mi TV 4. The minimal remote controller comes bundled with both the TV sets and can control the TV as well as the set-top-box (STB) using an accessory sold separately.
The 32-inch model comes with a display resolution of 1366 x 768 pixels, while the larger 43-inch model offers an FHD resolution of 1920 x 1080 pixels with a refresh rate of 60Hz and a response time of 6.5ms. Apart from this, both the TVs are powered by a 64-bit quad-core Amlogic CPU that comes bundled with 1GB of RAM and 8GB of internal storage, while offering stereo sound output via a pair of 10W speakers. They feature three HDMI ports, two USB 2.0 port on the 32-inch model and three ports on the 43-inch model, S/PDIF port and headphone jack for audio output along with an ethernet port. With support for tens of local languages and its partnership with local streaming services, Xiaomi is claiming to offer over 500,000 hours of media content readily available, of which 80-percent is free.