The U.S. Uses Less Than 10-Percent Of Global Tablet Traffic

DeviceAtlas has now released the latest iteration of its Mobile Web Intelligence report for January 2018, highlighting some of the most recent trends in smartphones and tablets from around the world. Among the trends, the report veals that the tablets still account for a relatively low portion of web traffic - ranging from 2-percent to just under 17-percent - and tablets manufactured as far back as 2012 still outnumber those from 2017. That's despite that the most popular devices in the majority of emerging markets and elsewhere are those with screen sizes in excess of 5-inches. 4-inch displays, in the meantime, still hold a steady 5-percent to 16-percent of the market, depending on the region. Despite the rapid growth of Full HD resolutions and better, most devices still utilize standard HD resolutions at 720x1280. On the other hand, the biggest problem encountered by mobile users, perhaps unsurprisingly, is a lack of on-device storage.

Beyond those statistics, the report also analyzed which device manufacturers accounted for the most usage by region. Samsung and Apple obviously took the top spots, in terms of market share, with 23.3-percent and 14.7-percent respectively. Since many have predicted that Huawei may soon surpass Apple in market share, it shouldn't be too surprising that the company took the third spot with 10-percent market share attributed. However, that tends to fluctuate quite a bit from country to country and that's even more true in terms of the web traffic analyzed by DeviceAtlas. Samsung leads in Argentina, Egypt, Germany, and Italy, while Apple is far ahead in Australia, Canada, Sweden, the U.K., and the U.S. Samsung has also gained on its main rival in several regions, while Apple has subsequently lost some of its dominance over the last year.

More interesting still is the fact that much smaller, relatively unknown manufacturers, such as Tecno, Infinix, Micromax, and bq appear to do exceptionally well in their home markets compared to some of the bigger names in the industry. The same is true for more well known, but smaller, companies such as Sharp. Although the figures are interesting to note and most likely have a high level of accuracy, it's important to note that the data was primarily collected based on web traffic. So there may be one or two discrepancies due to regions where access to the internet may be restricted or unavailable.

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