Google Expanding Assistant To Many More Countries This Year

Google is all set to expand Google Assistant to many more countries this year, as the company officially announced that in 2018 it plans to launch the digital assistant tool in 38 new countries on top of the 14 where it's already available, making for a total of 52 countries where Google will offer the assistant by the end of this year. What's more is that it plans to open up support for 17 new languages for Google Assistant as well which should make the tool a lot more useful to consumers who may already have access to it but may want to utilize their native language, and of course it'll benefit those who have thus far not been able to use it due to the lack of language support.

While Google doesn't specifically mention which those countries will be in any official capacity, it is now known that one of those will be the Netherlands, according to the Elger van der Wel who attended the Digital News Initiative Summit in Amsterdam today where Google unveiled the big news. Worth considering is that a lack of verbally mentioning which countries are to gain support doesn't really stop anyone from finding out where support will be added and where Google plans to launch Google Assistant, as the image shared below by van der Wel shows the countries on the map where support will be added in Blue, so it's possible to figure out where Google Assistant will launch in regards to where it isn't already available, though it is still unclear when Google plans to release it in each new country.

Google has been ramping up its efforts to make Google Assistant a more useful tool to users and expansion of the tool is a huge part of that process, and although Google has yet to share any information outside of the DNI summit on when the expansion will take place, it's likely that it will share some of that information in the weeks and months ahead while leading up to Google I/O 2018. What isn't mentioned is whether or not Google Home products will be launching in the countries where Google Assistant would be expanding to, but it would make sense for Google launch the Home products in those locales as they are powered by Google Assistant.

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Justin Diaz

Head Editor
Lover of food, craft beer, movies, travel, and all things tech. Video games have always been a passion of his due to their ability to tell incredible stories, and home automation tech is the next big interest, in large part because of the Philips Hue integration with Razer Chroma. Current Device: Google Pixel.
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