Many companies are beginning to move towards renewable energy or "go green". And T-Mobile is just the latest to do this as well. T-Mobile's CEO, John Legere announced yesterday that he is committing to making T-Mobile run 100% on renewable energy by 2021. But that's not all that Legere had up his sleeve. Legere also announced the #CleanUpWireless challenge. T-Mobile is committing $500,000 to a non-profit that is dedicated to advancing clean energy initiatives. Of course, this being T-Mobile, it did also call out AT&T and Verizon. If one joins T-Mobile's initiative by June 1st, T-Mobile will double its amount to $1 million. If both join, T-Mobile will donate $1.5 million towards clean energy.
T-Mobile committing to 100% renewable energy is actually a big deal, when you think about it. T-Mobile has its headquarters in Washington state, but it also has several call centers across the country, as well as thousands of retail stores. Moving all of that to green energy isn't going to be cheap, but it will make a pretty big difference in the world. With global warming being such a big issue right now, having a big company like T-Mobile taking steps towards making the world greener, is a good thing. Of course, trying to get its competitors to do the same, is also a good thing. If T-Mobile could get both AT&T and Verizon to commit to 100% renewable energy, that would be a big deal, and definitely make a big change.
Now Legere knows that AT&T and Verizon likely won't listen to him or T-Mobile. So the company has outlined ways that others can reach out to the two carriers. One way is by going to the Green America "Hang Up on Fossil Fuels" campaign page, and letting the CEO's of AT&T and Verizon know. Or you can also flood their social media accounts and tell them to #CleanUpWireless and join T-Mobile. Of course, there's still no way of knowing that Randall Stephenson and Lowell McAdam will see this and decide to move their companies to being completely green, but it is worth a try after all, since this is going to make the world a better place.