Ford Doubles Down On Its Digital Strategy For Future Cars

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Ford is doubling down on its digital strategy for future vehicles and is restructuring its Mobility unit with the goal of doing a better job at adapting to the latest industry trends and evolving its business model alongside them. Earlier this week, the company reiterated its promise to deliver "100 percent connectivity" in all of its future models set to be released in the United States starting next year. The industry giant is also aiming to have 90 percent of its new international releases offer full connectivity suites as of 2020. Ford's near-term vision of mobility revolves around Internet-enabled vehicles with highly personalized digital services, with the firm being adamant to fully transition to such solutions, starting with its home country.

The company's Mobility division will deliver new platforms specifically targeting personal vehicle owners over the course of this year, in addition to trying to innovate in the fleet management segment. The firm is also placing a large bet on the continued growth of the Ford Commercial Solutions unit which it established last year with the goal of creating a branch that's solely dedicated to advancing various data services and fleet optimization solutions by relying on vehicle connectivity. The division will hence be serving the enterprise segment going forward and will begin its international expansion later this year, trying to promote its offerings based on the vehicle-management-as-a-service concept. Connectivity will also play an important role in the upcoming platforms being developed by the company's product solutions team, as will the FordPass platform, the automaker said.

Ford has been in the process of trying to evolve its business for a while now and made significant advancements in its efforts to do so in recent months. The Dearborn, Michigan-based vehicle manufacturer just inked a major technology partnership with Qualcomm, having announced it at the latest iteration of the Consumer Electronics Show as an initiative meant to innovate in the vehicle-based communications segment. Besides its Cellular Vehicle-to-Everything system, the company is also working on self-driving solutions and recently made some major commitments to the field; after its $1 billion acquisition of Argo AI in early 2017, Ford agreed to a new autonomous driving collaboration with ride-hailing service provider Lyft and is also presently pursuing such technologies in China.

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