Mobile devices have managed to become quite important for us, on a day-to-day basis, for many reasons, and an analytics firm called Flurry has just released a new report regarding mobile device usage, based on app usage, and device activations. Having said that, many of you would probably presume that usage of mobile devices increased in 2017 compared to a year before, and according to Flurry, that did not happen. Well, app usage did increase, by 6 percent overall, but compared to 2016's 11 percent, that's not such a staggering growth.
Having said that, it’s worth explaining how Flurry measures app activity, as that’s the first thing we’ll talk about here. The company measures overall session app activity growth, and that growth stood at 6 percent in 2017, while in 2016 it was 11 percent, as already mentioned. While calculating all of this, Flurry considered all 2.6 billion mobile devices out there, non-smartphone mobile devices included, by the way. Now, according to the company, people actually spend over 5 hours a day on their smartphones, though that includes both their current and new applications. The biggest growth occurred in shipping app usage, according to Flurry, by 54 percent, while music, media, and entertainment apps followed with 43 percent. Business and finance applications are third-placed in Flurry’s book with 33 percent of sessions. Utilities & productivity applications actually share the fourth place with news & magazine apps, as both of those grew by 20 percent. Interestingly enough, usage of Sports, Photography, Personalization, Games and Lifestyle apps dropped in 2017 compared to a year before, and you can take a closer look at that chart down below.
Now, as far as smartphones are concerned, the amount of Apple-branded phones decreased compared to 2016, by three percent, and now stands at 34 percent. Samsung is second placed at 28 percent, same as it was in 2016, while the Korea-based tech giant is followed by Huawei, which stands at 5 percent, which means that it rose compared to 2016 when it stood at 4 percent. Xiaomi is fourth-placed with 4 percent, compared to 2 percent in 2016, while OPPO took the fifth place and the amount of active devices rose by 1 percent in OPPO’s case. LG, Motorola, Vivo, Sony and Lenovo follow these five companies, and all of them either rose or remained on the same level as in 2016, you can take a closer look all of that in the gallery down below.