T-Mobile CCO And "Un-Carrier" Creator Leaves The Company

Carrier T-Mobile's Chief Commercial Officer Andrew Sherrard has suddenly parted ways with the company after 14 years of service. The news comes from an internal email obtained by GeekWire, penned by Chief Operating Officer Mike Sievert. The email simply stated that Sherrard was leaving and that Sievert was grateful for his service over the years. As of this writing, neither T-Mobile nor Sherrard have clarified the matter, leaving Sherrard's motivation for leaving the firm a mystery. Sherrard's LinkedIn profile has not yet been updated, and still shows him as a T-Mobile employee. It's currently unclear whether the wireless carrier's top management already has a replacement in mind and when one will be appointed, though the vacancy should be addressed no later than January when T-Mobile is to publish its Q4 2017 results.

Sherrard was responsible for co-creating the Un-Carrier brand image and many of the initiatives that came with it, working closely with other higher-ups to craft an ideal brand image that would help the company claw its way out of the bottom of the US wireless scene after the appointment of John Legere as CEO. During his time at T-Mobile, Sherrard held a variety of positions, all related to marketing. He began his run as the Chief Commercial Officer back in August but had served as a Senior VP in many marketing-related capacities as far back as 2010. He came to the company as the Director of Marketing in 2003, arriving before both the company's fall from consumer favor and the sharp turnaround experienced when former AT&T exec John Legere took the helm.

Before coming to T-Mobile, Sherrard had served in the US Army from 1991 to 1995, then spent some time with E & J Gallo Winery as its Assistant, having later been promoted to Associate Marketing Manager. He became the Marketing Manager for Clorox in 1997 and kept that position until 2003 when he left for a similar position at T-Mobile. This long resume gives Sherrard over 20 years of total marketing experience and given his track record in the wireless segment, he's likely to be a top candidate for various vacancies at other mobile service providers, though it's still unclear whether he's planning on remaining in the industry.

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Daniel Fuller

Senior Staff Writer
Daniel has been writing for Android Headlines since 2015, and is one of the site's Senior Staff Writers. He's been living the Android life since 2010, and has been interested in technology of all sorts since childhood. His personal, educational and professional backgrounds in computer science, gaming, literature, and music leave him uniquely equipped to handle a wide range of news topics for the site. These include the likes of machine learning, voice assistants, AI technology development, and hot gaming news in the Android world. Contact him at [email protected]
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