The Samsung Galaxy S9 scheduled for release in the first half of 2018 is already a highly anticipated smartphone, however in spite of some previous rumors suggesting that the device might be unveiled earlier than usual, Samsung reportedly told The Korea Herald recently that the upcoming flagship is "unlikely" to be showcased during the Consumer Electronics Show in January. Industry watchers have previously speculated that the Korean tech giant might want to introduce the Galaxy S9 at CES in order to combat the earlier release of the full-screen iPhone X, but in light of this recent report, it appears that Samsung has no such plans.
This year wasn't the first time one of Samsung's flagship phones was wrongly speculated to release earlier than usual in order to closely compete with Apple's iPhone, but nevertheless, the more recent reports may have seemed a bit more plausible on account that Apple has finally made the switch to a new iPhone design adopting a full-screen display, and especially since market analysts have also anticipated Apple to overtake Samsung in terms of global smartphone market share before the end of Q4 2017. Regardless, it now looks like Samsung will likely follow a more conventional launch schedule for its next Galaxy S model in the series, which means that the device could be officially introduced in late February at Mobile World Congress in Spain, or perhaps a month later in March during a separate event.
The Samsung Galaxy S9 is expected to adopt a full-screen Infinity Display with an even higher screen-to-body ratio than the ongoing Galaxy S8, and according to recent reports, the OEM may have already begun mass-producing the Exynos 9 chipset set to power the next flagship in some regions. The silicon is manufactured on a 10nm LPP (Low Power Plus) process and should provide up to 10 percent higher performance as well as 15 percent lower energy requirements than chipsets built on 10nm LPE (Low Power Early). The Korean tech giant may also adopt a different fingerprint recognition sensor for the upcoming flagship, with recent reports claiming that Samsung had already contracted a new supplier from Taiwan.