OnePlus is celebrating its 4-year anniversary and to commemorate the event, the company is now preparing to give customers a chance to win 'epic prizes' and an exclusive limited-edition gift bundle of products handpicked by the OEM. Furthermore, numerous accessories are now available at a discount directly from the OnePlus store, and the company also launched a one-minute trailer video on YouTube for a coming of age story which will be launched in full early next week.
The OnePlus saga began four years ago on December 17, 2013, when the company was founded by Carl Pei and former OPPO VP, Pete Lau. The OEM's first smartphone to hit the shelves was the iconic OnePlus One. The device was marketed as a "Flagship Killer", mainly because it was among the first smartphones to adopt high-end components while retaining a launch price worthy of the mid-range segment. The smartphone was incredibly sought after by Android smartphone enthusiasts, however, due to the way OnePlus distributed the device through an invite system, not every prospective customer was able to acquire a unit. Nevertheless, the success and hype surrounding the first model paved the way for the OnePlus 2, which was unveiled in mid-2015 as, once again, a flagship killer. The launch of the second model also marked the introduction of a more reliable Invite System, though the situation still wasn't ideal. Nevertheless, OnePlus had already become a notable OEM at this point and Android users were looking forward to the company's next creation, which came in the form of its first true budget smartphone – the OnePlus X – which was largely powered by the same hardware components as the original OnePlus One. Fast forward to the present day and the OEM now has a total of seven smartphones under its belt, with the latest two models – the OnePlus 5 and OnePlus 5T – having been launched earlier in 2017.
To commemorate its 4 year anniversary, OnePlus has prepared a raffle for its customers, and also dropped the prices of some of its accessories – including the Bullets Earphones (V2), the OnePlus 5T Silicone Case, the OnePlus 5 Flip Cover and Sandstone Protective Case, just to name a few – by 5-to-30 percent. OnePlus' coming of age story, whose trailer can be found below, will also launch on December 17.