Owners of select Galaxy devices in India are now able to use Samsung Pay to settle their monthly bills, as evidenced by a new update to the popular mobile payments platform that specifically advertises the recently added functionality. Simply called "Bill Payments," the service was designed to facilitate the process of paying recurring bills and ships with support for DTH, electricity, mobile postpaid cards, and utility bills. The latest version of Samsung Pay also debuts some quality-of-life improvements like the ability to instantly add funds to one's digital wallet directly from their default card and store IFSC data of family members and friends while making UPI payments in order to be able to reuse them at a later date, which is especially useful for people who frequently send money to the same individuals.
With the addition of Bill Payments, Samsung Pay is more directly taking on mobile banking apps, many of which are using this particular functionality as one of their main selling points. The performance of Samsung's Android-powered platform in India has been extremely positive ever since the service was introduced to the South Asian country earlier this year, with Samsung Pay boasting over 2.5 million users as of early November. While the South Korean original equipment manufacturer has yet to provide a new update that reflects Samsung Pay's user base as of December, some industry analysts believe the service already surpassed 3 million users even if it didn't maintain all of its previously gained momentum.
While the 2016 demonetization of some popular banknotes in India popularized mobile payments solutions such as the one offered by Samsung, the company isn't seeking to solely rely on contactless payments in order to improve its user acquisition and retention rates, as evidenced by the introduction of support for monthly bills to the app. Out of 20 countries in which Samsung Pay is presently available, India is the platform's third largest market and has the potential to surpass Russia going forward, with Samsung's home country of South Korea still being its top market. All of the company's Galaxy-branded offerings set to be released in India next year are expected to ship with support for Samsung Pay and the tech giant may eventually start offering the app on third-party Android smartphones as well, according to previous reports.