Honor has announced today, that it will be bringing its portfolio of smartphones into a new market in 2018, and that new market is Latin America. Honor was a bit tight-lipped on what Honor devices will be available in Latin America, but it is promoting the newly announced Honor 7X, which is being sold in the US for $199. So it appears the Honor 7X will debut in Latin America soon, but Honor has not mentioned exactly when that'll be, in 2018.
The Honor brand is actually a subsidiary of Huawei, but it does like to be treated as a separate company. Honor is also a brand made for "millennials", and that is because Honor sells its smartphones online exclusively, and not through carrier partners – only retail partners. Making it easier to get its smartphones and also keeping costs low. As mentioned, the Honor 7X is priced at $199, and even the higher-end Honor V10 is slated to be around $500 in the US when that launches in the near future. So Honor is doing a good job of getting its smartphones out into the market, and at a low price point. Really driving competition in the market. Honor takes great hardware, along with its great software and fuse them together in its smartphones, creating a smartphone for everyone. Whether you are wanting something that's on the cheaper end of the scale, or something more high-end. It doesn't mean that you have to spend a ton of money for that phone, and that's exactly what Honor has been doing. And now it's making its way into Latin America.
While there are no specific announcements from Honor just yet, about its smartphones in Latin America, it is still an exciting time. Seeing another smartphone maker enter the region is definitely exciting and should bring even tougher competition, which is always a win for consumers. On top of that, consumers will also have another choice, when they go to upgrade their current smartphone. The Honor portfolio is able to compete with that of Samsung, LG, Motorola and the other big names. There should be some smartphone-specific announcements coming out of Honor in the very near future.