Data: Google Pixel 2, XL Perform Well On Christmas Activations


The Google Pixel 2 and Pixel 2 XL reportedly did well over the Christmas weekend with the latest data from app marketing and mobile engagement firm, Localytics, suggesting the two Pixel 2 phones saw the highest gains in activations, and even when taking into consideration the likes of the iPhone X, the iPhone 8 and the 8 Plus.

Localytics' data focuses on the percentage increase of new devices in the U.S and specifically draws its numbers based on the first time a device downloads an app that incorporates its SDK – an overview of the results can be seen below. In short, the Pixel 2 seemingly saw the biggest jump in number of activations with a rise of 38.61-percent. Closely followed by the Pixel 2 XL which saw a rise of 31.41-percent. The iPhone X was not that far behind as it saw a rise of 28.72-percent while the iPhone 8 and 8 Plus were ranked fourth and fifth respectively with 17.7-percent and 13.98-percent. According to Localytics, the rest of the top 10 was made up of the 12.9-inch iPad Pro (11.7-percent), the iPad (11.67-percent), the 10.5-inch iPad Pro (10.93-percent), the Samsung Galaxy Note 8 (9.5-percent) and the Samsung Galaxy S8 (2.78-percent) – in order.

While the results do suggest a good period for the two latest phones from Google, it is worth keeping in mind that these figures do not represent real world usage numbers, and there are other factors in play. For example, phones that did not sell as well before could see an uptick which would suggest higher levels of sales while those phones that have sold extremely well previously are more likely to see some form of post-launch decline. So while these figures cannot directly be interpreted as actual number of handsets sold or as a firm means to compare between brands, what could be assumed is that interest in the latest two Pixel 2 phones is not only staying, but in some cases – specifically the Pixel 2 XL – is slowly growing. For example, Localytics found that the uptick in activations during the Thanksgiving weekend for the Pixel 2 XL rose from 12-percent to the 31-percent noted during Christmas. The same could not be said for the standard Pixel 2 (as well as the rest of the top 10) as the Pixel 2 saw an increase in activations during the Thanksgiving weekend of 45-percent, compared to the 38-percent noted during the Christmas weekend. The difference however, compared to previous figures the standard Pixel 2 is showing a greater staying power by only dropping down to 38-percent, compared to the likes of the iPhone X which dropped to its 28-percent from its previous Thanksgiving 47-percent. Again though, these figures represent within model changes and do not necessarily suggest one is selling better than the other.


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John has been writing about and reviewing tech products since 2014 after making the transition from writing about and reviewing airlines. With a background in Psychology, John has a particular interest in the science and future of the industry. Besides adopting the Managing Editor role at AH John also covers much of the news surrounding audio and visual tech, including cord-cutting, the state of Pay-TV, and Android TV. Contact him at [email protected]

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