T-Mobile Sets Aside $2 Million For #GivingTuesday


US carrier T-Mobile has set aside a full $2 million for this year's Thanksgiving and will let customers, employees, and anybody willing to join in a chance to tell it where to donate the money during #GivingTuesday. On Tuesday, November 28, the Un-Carrier will launch the initiative in the T-Mobile Tuesdays app, where customers will all get the chance to tell T-Mobile where to send $2 per customer. Employees, meanwhile, they'll all get $28 set aside into a special account that they can put toward their choice of charities. Finally, T-Mobile has pledged to donate $2 to the four participating charities every time somebody Tweets #GivingTWOgether on that day, no matter who they are, but this method is limited to $100,000 in donations in total. The four participating charities are Boys & Girls Clubs of America, American Red Cross, Feeding America, and Team Rubicon.

To put the giving into perspective and give potential donation directors an idea of where they're telling T-Mobile to send their donations, the announcement #GivingTuesday includes brief examples of what each charity that's participating could do with every $2 given. Boys and Girls Club of America can use $2 to give 40 minutes of after-school homework support, while such a gift would allow the American Red Cross to give a comfort kit to somebody affected by a disaster. $2 sent to Team Rubicon, meanwhile, could mean a filtration kit for a family affected by a natural disaster, giving them access to clean water. Finally, $2 sent to Feeding America can be used to buy a whopping 28 pounds of food for a family in need, which amounts to somewhere near a week's worth of meals for a family of four, as an example.

This initiative is certainly not T-Mobile's first foray into charitable giving, nor does this promotion mark the first time that T-Mobile has allowed customers and non-customers to tell the company how much to give. This is the first time, however, that T-Mobile has allowed customers and employees alike to dictate what charities funds will go to, as well as in what amount. $2 million is also a fairly high amount for T-Mobile to commit, though that full amount being donated all depends on how active employees and customers are about engaging in this promotion.

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Senior Staff Writer

Daniel has been writing for Android Headlines since 2015, and is one of the site's Senior Staff Writers. He's been living the Android life since 2010, and has been interested in technology of all sorts since childhood. His personal, educational and professional backgrounds in computer science, gaming, literature, and music leave him uniquely equipped to handle a wide range of news topics for the site. These include the likes of machine learning, Voice assistants, AI technology development news in the Android world. Contact him at [email protected]

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