Major US carrier T-Mobile wants any and all phones and tablets that you're not using, even old feature phones, as part of its #GivingTWOgether holiday recycling drive. The Un-Carrier will match the value of your recyclables, after cost, as part of a mass donation to be split between Feeding America and Team Rubicon. The donation has a minimum amount of $1 million, meaning that each organization will get $500,000 no matter how much or how little customers recycle. T-Mobile did not specify a ceiling, so it is to be assumed that more food for the needy and more disaster recovery can be done if people recycle more than $1 million worth of devices. The drive begins on December 1, and ends on December 31.
You don't have to be a T-Mobile customer to donate, so raising awareness could be just as effective as donating your old devices, if not more so. One way that can be done is by using the hashtag #GivingTWOgether on social media. T-Mobile has a trade-in value checker, but the values there do not necessarily reflect how much T-Mobile will donate for your old phones and tablets. The company's press release says that devices average a worth of $30. The company cited an EPA estimate of 135 million phones thrown away each year in its press release, and is hoping to mitigate that number while doing some good for impoverished and disaster-stricken individuals.
T-Mobile has worked with Team Rubicon and Feeding America on past donation drives, such as the recently concluded Home Runs For Hurricane Relief. That drive had a minimum of $1 million in donations earmarked for Team Rubicon. The company also hosted a #GivingTuesday drive recently, wherein it set aside $2 million in donations and gave customers, Tweeters, and employees the power to say where the money should go. Team Rubicon is dedicated to assembling veterans to help with disaster relief and other charity efforts, while Feeding America is one of the largest charities of its kind in America, with around 200 food banks and some 60,000 partner programs and food pantries. This drive's minimum is $1 million, bringing T-Mobile's promised donations, with or without customer involvement, up to $3 million in the past few months alone.