Only three European markets may receive the upcoming Galaxy A7 (2018), SamMobile reported on Tuesday, citing sources familiar with Samsung’s mobile product plans. Germany, Poland, and Russia are now said to be the only countries on the Old Continent that Samsung is targeting with the Galaxy A7 (2018) but no details on the matter have been provided and it’s currently unclear what prompted the world’s largest phone maker to limit the availability of its handset that’s meant to compete in the mid-range market segment, provided that the latest report is accurate.
The Galaxy A3 (2018) is now also said to be off the cards, leaving the Galaxy A5 (2018) and Galaxy A7 (2018) as the only two devices that Samsung is planning to add to its mid-range product family next year. Both of the upcoming handsets are rumored to ship with Infinity Display panels and minimal bezels, though their screen sizes remain unclear. The Galaxy A series is the only mid-range phone lineup that Samsung has been historically bringing to Europe in a consistent manner, with its Galaxy C lineup largely being reserved for developing countries with more competition in the value-oriented price range. Due to that state of affairs, the company’s rumored decision would limit most European consumers from choosing between three of its latest mid-rangers to just one next year and would mark a significant departure from its existing product strategy that usually relies on catch-all tactics and leads to numerous devices covering all price ranges being released on an annual basis.
If Samsung is now truly seeking to implement a more contained, highly targeted release strategy, such a decision would have most likely been prompted by a poor commercial reception of the Galaxy A7 (2017). Alternatively, the company may simply be looking to streamline its offerings and not risk additionally confusing consumers in the saturated European markets where upgrade fatigue already started affecting phone sales across the board. The Galaxy A5 (2018) and Galaxy A7 (2018) are expected to be announced in early 2018, with late January being their most likely launch window. Regardless of their target markets, both devices should start selling come spring, around the same time that Samsung releases its high-end Galaxy S9 lineup.