Deal: Sony's 2017 X720E 4K Smart TVs Up To 25% Off - 11/27/17

Sony's commemorating Cyber Monday with three great deals on a range of its latest 4K UHD TVs, having discounted its 2017 lineup by up to 25 percent for a limited time. The company's 43-inch smart LED model is now priced at just $478, providing you with the opportunity to save $122, or 20 percent of its regular cost. The 49-inch and 55-inch members of the same product family both had their price tags reduced by a quarter and are presently going for $528 and $598, respectively. Getting over $200 in savings on a brand-new 4K TV is never a bad deal and the newly announced sale is expected to be one of Amazon's most popular Cyber Monday promotions but that's also where its catch lies - this is a today-only deal which will be pulled at midnight, so you don't have a lot of time to make a purchase decision.

The products on offers were designed to provide high-end TV capabilities at reasonable price points even when not accounting for their temporary discounts; Sony placed a high emphasis on third-party content support with its 2017 lineup, having gone as far as to integrate Netflix and YouTube buttons into the remote controllers that come bundled with the television sets. If you primarily use your TV for streaming, either of these three devices should prove to be right up your alley. The remote controller uses standard AAA batteries that come included with the TV, whereas the device itself is extremely thin and boasts excellent HDR capabilities evident in the vivid images it can produce.

Regardless of whether you're shopping for an impressive gift or want to treat yourself to a new TV this holiday season without breaking the bank, Sony's trio is more than worth a look. It's extremely unlikely these devices will receive deeper price cuts anytime soon and finding a comparable offering in the same price range is a highly difficult task that becomes basically impossible if you limit yourself to TVs from established manufacturers like Sony.

Sony KD43X720E 43-Inch 4K Ultra HD Smart LED TV (2017 Model)

11/27/17 11:59 PM PST

Sony KD49X720E 49-Inch 4K Ultra HD Smart LED TV (2017 Model)

11/27/17 11:59 PM PST

Sony KD55X720E 55-Inch 4k Ultra HD Smart LED TV (2017 Model)

11/27/17 11:59 PM PST

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Dominik Bosnjak

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Dominik started at AndroidHeadlines in 2016 and is the Head Editor of the site today. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]