Xiaomi had introduced the Redmi 5A handset yesterday, its new budget phone, and during the launch event, the company has revealed its new smartphone sales goal for 2017. Lei Jun announced that the company is planning to ship out 90 million smartphones by the end of 2017, and to this day, the company shipped well over 60 million units it seems. This is actually a bold claim by the company, and it will be interesting to see if they can reach this goal, the holiday season is coming, and the company’s sales are usually rather strong in the fourth quarter, so everything is possible.
To put things into perspective, Xiaomi had managed to ship out 23.16 million smartphones in the second quarter of this year, while the company set its goal to ship 30 million units in the fourth quarter of this year, this goal was set earlier this month. Xiaomi will need to ship out 30 million units in the fourth quarter if it plans to reach that magic 90 million sales number. Now, the company managed to ship out 10 million smartphones in September alone, which is its record, so it is, technically, possible that Xiaomi will ship 30 million in October, November and December, 10 million per month, basically, but as already mentioned, that is a rather bold claim by Xiaomi. Earlier this year, the company’s CEO said that Xiaomi aims to ship out 100 million smartphones in 2018, and that it has been working towards that goal for quite some time now.
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Xiaomi did not do all that well when it comes to shipments in 2016, as it managed to ship out around 58 smartphones, which was not even close to its plans. Things are completely different in 2017 it seems, as sales have been rather strong since the beginning of this year, and devices like the Xiaomi Mi 6, Redmi Note 4, Xiaomi Mi A1 and the Mi MIX 2 are rather popular. India has been a rather important market for Xiaomi as well, as the company’s sales have been quite strong in that Asian country as well. China and India are still the largest smartphone markets in the world, and Xiaomi is currently striving in both of them, so its positive results are not exactly that surprising.