T-Mobile has launched a new initiative called Home Runs For Hurricane Recovery, in which the company promises to donate money to Team Rubicon for hurricane relief based on Tweets with the hashtag #HR4HR, as well as postseason home runs. Each home run will net Team Rubicon $10,000, while each Tweet is $1. In case those metrics don't add up to much, T-Mobile has promised to donate a minimum of $1 million to Team Rubicon. The Tweets are limited to $500,000 extra, while home run donations are unlimited. The donation pot from home runs is already at $140,000, and the promotion will run until the end of the MLB postseason.
T-Mobile's beneficiary for the promotion, Team Rubicon, is a non-profit based in California. Founded by US Marines, the company currently has workers on the ground with ongoing relief efforts in Florida, Texas, Puerto Rico, and the Dominican Republic. All four of those areas were devastated by hurricanes Harvey, Irma, and Maria, and with tropical storm Nate projected to hit the general area of the United States' east coast as of this writing, the team will likely have more work to do after it hits, should it form into a hurricane. Even as a tropical storm, it's already been pegged as responsible for 22 deaths and has temporarily shut down oil operations in some areas, among other exploits.
T-Mobile's hurricane relief efforts don't begin and end with this initiative. The company rolled out a text to donate feature for Harvey, Maria, and Irma, with customers able to donate $10 to relief efforts by texting the name of the hurricane that they want to donate for relief of in all caps to 90999. Like other text to donate efforts, customers don't have to fork over the cash right away; T-Mobile will front the donation, and it will appear on the customer's next bill. Humanitarian efforts in a similar vein are currently happening for relief of the recent Las Vegas shooting, with customers able to text VEGAS to 50555 to donate $10 to medical relief efforts, or 20222 to donate directly to victims and their families. Like the hurricane text to donate promotions, customers will see the amounts on their next bill.