Samsung flagships almost invariably end up hailed as having some of the best screens in town, and Samsung has opted to take some of that chatter regarding its newest devices and put it all together into a commercial. Rather than talking about what went into making its displays or what metrics peg them as being so good, Samsung is opting to use this opportunity to let fans from around the internet, mainly YouTube stars, do it themselves. The video includes figures like UnboxTherapy, Marques Brownlee, and NothingButTech88, among others, all talking about how great the screens on Samsung's latest flagships are. There are also comparisons between the Galaxy Note 8, Galaxy S8, and Galaxy S8 Plus.
Samsung has chosen to tout its display-making prowess amid reports of trouble with the displays on Google Pixel 2 XL units. Users are reporting the kind of display burn-in that's typical of long-term poor usage or very old displays, but the Pixel 2 XL is only a few weeks old. This issue is apparently not showing up in the smaller Pixel 2, which, coincidentally, uses a Samsung-made display panel. The Pixel 2 XL, on the other hand, uses a P-OLED screen crafted by LG. OLED screen types are inherently a bit more burn-in resistant than LCD screens when it comes to most models, but Samsung's Super AMOLED screens offer a bit of additional protection. Galaxy devices using Samsung's top-of-the-line AMOLED technologies typically require abusive use, such as leaving the same screen or app open for hours at a time, before they begin to show even minor burn-in.
The timing of this ad actually undercuts two competitors; not only does Google get a spotlight shined and finger pointed at the Pixel 2 XL's burn-in issues, but the LG V30 is indirectly panned before its launch even begins in proper. The phone is made by the same company who made the display on the Pixel 2 XL, so those who hear about those issues and see this ad may do a bit of research, find out about that fact, and end up having serious reservations about purchasing LG or Google devices. Samsung, meanwhile, continues to look like one of the better options for those who care about how the display looks.