The premium virtual reality headset made by LG Electronics will be called the LG UltraGear, as suggested by a recent trademark application filed by the company with the European Union Intellectual Property Office. The document that can be accessed by referring to the banner below states that the term is specifically related to VR hardware, head-mounted displays, and computer peripherals, as well as various audio technologies that were previously said to be part of the device that LG is still tentatively calling the LG VR HMD. The headset itself was introduced at Game Developer Conference (GDC) this March, with the South Korean original equipment manufacturer saying that it's planning to commercialize it at some point in 2018.
LG filed its application on Tuesday and the European agency is still in the process of examining it, with the name itself being unlikely to be approved before early next year. The upcoming headset is powered by SteamVR, Valve's virtual reality platform which the American tech giant co-developed with HTC. LG's device is largely similar to the HTC Vive, being designed to offer a room-scale VR experience with a tethered connection to one's computer. The headset also requires a relatively capable PC and its prototype was equipped with two 3.64-inch 1440 x 1280 OLED panels, one for each eye. Both displays of the product that's likely to be marketed as the LG UltraGear have a refresh rate of 90GHz, the Seoul-based company previously confirmed.
LG may officially announce the UltraGear at the next iteration of the Consumer Electronics Show (CES) which is taking place in Las Vegas, Nevada from January 9th to 12th and is its first opportunity to debut the final product, possibly alongside some availability and pricing details. Alternatively, the company could introduce the headset at Mobile World Congress (MWC) 2018 starting on February 28th in Barcelona, Spain, or even wait for the upcoming GDC in the second half of March. With high-end tethered VR hardware currently being priced at approximately $600, the LG UltraGear is likely to sport a price tag in the same range, though it remains to be seen which markets the Korean tech giant ends up targeting with its upcoming offering.