Xiaomi's co-founder and CEO, Lei Jun, has identified quality as one of the main reasons behind Xiaomi's success this year. The company's CEO shared his thoughts on Weibo (Chinese social network), while he also said that the Xiaomi mobile phone quality committee will be holding a meeting soon to talk about the quality of the company's devices, and how to improve them even further. There are other reasons why Xiaomi managed to get back to the right path, though, of course, including innovation, acceptable pricing, and so on.
Having said that, it's worth noting that Xiaomi is making strides this year, the company has managed to sell over 73 million smartphones up to this point, and only in September and November this year, Xiaomi moved over 20 million smartphones. That being said, this China-based company is looking to sell 90 million smartphones by the end of this year, on a global scale, and that seems like a reachable goal at this point, especially considering that the holidays are coming, not to mention that Xiaomi managed to sell quite a few smartphones in the last couple of months. Xiaomi actually set its goal at 70 million smartphones at the beginning of this year, but the company changed that halfway through, as it realized that sales will be much higher than initially anticipated. India is actually one of the reasons why Xiaomi is doing that, well, the company had managed to sell 4 million smartphones during Diwali celebrations / sale in India, and it managed to ramp up its market share in the country as well, as it is really close to Samsung at this point, Xiaomi grabbed 22 percent of the Indian smartphone market (according to Counterpoint Research) in the third quarter of this year, while Samsung managed to get 23 percent.
That being said, Xiaomi actually managed to increase its market share by 290 percent in about a year in India, and the company is looking to improve upon that even further. It's also worth noting that this Chinese smartphone manufacturer is planning to officially start selling devices in Spain as well, as the company had scheduled an event in Spain for November 7, and has been teasing its arrival to Spain for a while now.