The Google Wifi router recently became available for purchase in the Netherlands and most of the Nordic countries – Finland, Denmark, Norway, and Sweden. Google's offering hence expanded its availability once again after originally debuting in the United States in early December, with the device now being officially on sale in 12 countries around the globe. The price tags attached to the Google Wifi in the five countries where the company started selling the router are unsurprisingly somewhat higher than in the U.S. and depend on the value-added tax (VAT) rates of specific markets.
Whereas the router goes for $129 in Google's home country where you can also purchase a three-pack for $299, a single unit will set you back 1,090 Danish krone or $172, with the three-pack being priced at 2,890 krone ($456). In Finland, a single Google Wifi router goes for €149 ($175) and a trio of devices sells for €375 ($440), which is slightly more expensive compared to the Netherlands where the products are priced at €139 ($163) and €359 ($422), respectively. Norwegian consumers will have to pay 1,390 krone ($175) for a single unit and 3,590 krone ($452) for a bundle containing three routers, while users in Sweden will be met with price tags of 1,490 krone ($182) and 3,690 ($452) krone. All of the aforementioned prices only apply to the Google Store as the Google Wifi presently isn't available for purchase from any other retailers in the country.
The Google Wifi expanded its availability shortly after the Alphabet-owned tech giant added kid-friendly website blocking to its dedicated mobile app and suggested that the router will continue enjoying support for the foreseeable future. While the device was originally introduced alongside the 2016 Pixel smartphones, it didn't receive a follow-up this fall when Google debuted the Pixel 2 Android flagships and a number of other consumer-oriented hardware, indicating that Google possibly doesn't believe it requires an upgrade. The company's offering has already been available for purchase in a number of other European countries like Germany, France, and the United Kingdom. Consumers in Canada, Australia, and New Zealand have also been able to buy the Google Wifi for a while and the tech giant is still promoting the product as the ultimate mesh-enabled wireless router.