Google has a great number of products and tools that can help you find a business to patronize, and now that process is getting even easier with the introduction of a booking button on business listings. Business owners can enable the button with just a few clicks in their dashboard, and customers who would otherwise have to call in or go on the business' website can easily book a visit online, right from the business' Google page. Business owners will see the bookings on their console, and can integrate them with the normal calendar to keep track of their schedules. For the time being, there is a limited number of booking providers partnered up with the new function, but if a business is signed up for one of those, a booking button will automatically appear on their listing. Otherwise, all a business owner has to do is sign up. The option is already live in the United States, and will be coming to other countries in the near future.
On the user end, the booking button is fairly easy to use. Clicking or tapping it will show you available times and other information provided by the business, such as when deals are going on or when certain employees will be on shift. Simply book the appointment that you want, and the business owner will receive the booking via their Google profile. Businesses can track their bookings, revenue, and other relevant information directly from their profile, as seen in the attached images.
This latest change is another step toward making all sorts of engagements, from shopping to getting a haircut, as easy as possible for Google users. There have been tweaks to products like Maps and Search in that regard, the company recently rolled out an API that lets retailers make payment quicker and easier for users whose payment information is saved to their Google profile, and the number of shops featured in Google Express is growing steadily. Some of the aforementioned actions can even be done via Google Assistant, which begs the question of when somebody may be able to ask their Google Home to book them a table at a fancy restaurant and have the reservation made in seconds.