Google Debuts A Snapchat Lens & Filter Promoting The Pixel 2

Google recently debuted one Lens and a Filter for Snapchat, both of which were designed to promote the company's latest offerings - the Pixel 2 and Pixel 2 XL Android flagships. Both additions to Snapchat are apparently temporary in nature and have currently only been confirmed as available in the United States, with their first sightings being recorded on Thursday, the same day on which the Alphabet-owned company officially released its latest pair of handsets. The Pixel 2 Lens was designed to put your face on the body of a person holding the Black & White Pixel 2 XL, whereas the newly introduced Filter is a relatively simple overlay attaching a "New News" label and the Pixel 2 logo to your image, as seen below.

With Snapchat being one of the most popular apps among millennials on the planet, it appears that Google is seeking to advertise its latest Android flagships to a younger demographic, at least in its home country. The Pixel 2 and Pixel 2 XL are presently available from both Verizon and Google in the U.S. but the latter still isn't shipping all models of both variants to customers and is expected to start doing so in the coming days. The latest Pixel devices are once again advertised as products "made by Google" as the Mountain View, California-based tech giant continues its push to become a major consumer electronics manufacturer. The smaller Pixel 2 was manufactured by HTC, with its larger and more bezel-free counterpart being made by LG Electronics and both OEMs contributing some of their technologies to the two handsets. Sales in the U.S. have reportedly started well for a product that's still a relative niche and most initial distribution problems have already been handled by Google.

The original Pixel and Pixel XL sold approximately two million units on a global level, as previously suggested by a number of industry trackers, and Google already signaled that it's seeking to deliver a bigger commercial success with their follow-ups this year. The worldwide availability of the Pixel 2 devices is still somewhat limited and it remains to be seen if Google manages to make its latest smartphones more widely available than their predecessors.

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Dominik Bosnjak

Head Editor
Dominik started at AndroidHeadlines in 2016 and is the Head Editor of the site today. He’s approaching his first full decade in the media industry, with his background being primarily in technology, gaming, and entertainment. These days, his focus is more on the political side of the tech game, as well as data privacy issues, with him looking at both of those through the prism of Android. Contact him at [email protected]