The Essential PH-1 is already permanently discounted by $200 less than two months after the smartphone from Andy Rubin's startup first started shipping to consumers. The Palo Alto, California-based company described its discount as an attempt to make its flagship product and services available to more users. Presumably due to the fact that Essential significantly cut down on the price of the PH-1 so early into its promised lifespan, the company also announced a "Friends & Family Code" worth $200 which early adopters who already purchased its device at full price are able to put toward financing another PH-1 or the Essential 360 Camera mod for the handset on the firm's official website. Anyone who bought the Essential PH-1 before October 22nd is eligible to receive the coupon by filling out the form available below, with the startup noting that the offer will only be live until November 15th.
The Essential 360 Camera is regularly priced at $199 and is currently even available at $179 from Essential's website, meaning you can essentially exchange the promo code for a free mod. The wording of the company's announcement suggests that the same coupon cannot be used for purchasing a two-year Essential Extended Care plan which is priced at $99 and offered alongside the device, though that may simply be because the warranty itself isn't sold on its own. The same discount is already live on Amazon for the Black Moon variant of the Essential PH-1, though the Pure White one is presently listed at $599, i.e. only $100 off.
The company's early discount was announced shortly after reports that the Essential PH-1 isn't doing particularly well have emerged, with some industry trackers like BayStreet estimating that the device is underperforming even in the context of a niche product from a Silicon Valley startup and has only sold approximately 5,000 units in its first month on the market. An early and permanent 28.5 percent discount adds more credence to the possibility that the Essential PH-1 had a disappointing commercial debut, although the company unsurprisingly didn't reflect on the phone's performance while announcing its price drop. The startup previously promised to deliver numerous new mods for the Essential PH-1, in addition to bringing the bezel-free Android flagship to other markets like Europe and Japan.