Samsung gave 200 passengers in Spain a reminder that the Galaxy Note 8 is safe to take on a plane by actually giving them one. Its predecessor, the Galaxy Note 7, wound up being banned on planes all over the world due to its explosive nature. The cheeky reminder came with a paper note that made sure to drive the point home, saying that Samsung asked plane passengers to turn the latest Samsung Galaxy Note phones off and send them in a year ago, and the company was now inviting them to use the revised devices on flights. Samsung also made sure to record the passengers' surprised reactions which can be seen below.
The marketing stunt was a callback to 2016's Galaxy Note 7 and the troublesome saga that followed its release. The flagship device suffered a major defect involving the battery that made many units overheat and explode seemingly at random. This, in turn, damaged Samsung's reputation, though obviously not irreparably. Since then, Samsung has stepped up its quality checks and implemented comprehensive safety measures in manufacturing its devices and their internal hardware. The battery which was the component that continually failed in Galaxy Note 7 units throughout the flagship's short life is given particular attention in the new processes. These new processes resulted in the Galaxy S8 lineup and the Galaxy Note 8, which have all been selling quite well, all but confirming that consumers have forgiven Samsung for its quality control failure last year. The Galaxy Note 8 was even touted by Samsung as enjoying the company's most successful flagship handset launch to date.
Last year's Galaxy Note 7 was initially recalled and its second batch with batteries from a new provider was subsequently pulled from the market as well, effectively killing the device's commercial potential. An investigation revealed that the chassis was slightly too small to accommodate the large battery created for the phone, causing the cell to fail under everyday physical stress like having some extra pressure exerted on its chassis or being slightly bent. After investigating the cause of the failures and publicly releasing its findings along with procedures it planned to follow in the future to prevent such a thing from happening again, Samsung began selling refurbished Galaxy Note 7 units in some regions, all of which proved to be safe and reliable. The new Galaxy Note 8, likewise, seems just as safe as the Galaxy S8 and Galaxy S8 Plus with whom it shares a processor and screen resolution.