The regulator also criticized the terms and conditions associated with Pokemon GO, which give Niantic the absolute authority to block a user’s access to the game. Once blocked, the user may no longer apply for a refund of any kind. The game also lacks a system for soliciting or even accepting complaints from its millions of players and the KCA believes all these unfair conditions negatively affect the regular use of the service, in addition to being anti-consumer. The agency plans to take the issue to the U.S. where it's seeking to hold a discussion with both Niantic and possibly the Better Business Bureau in a bid to have the game’s policies reformed.
Despite not maintaining the popularity that it reached last summer, Pokemon GO remains one of the most played mobile games in the world that's still generating millions of dollars in revenue on a monthly basis and continues to engage gamers from all over the world. The augmented reality (AR) title recently received a major content update and an overhauled Gym system that's meant to be more compelling than its predecessor, with Niantic promising that more similar additions are in the works and will debut shortly.