HTC is preparing for the widespread release of the HTC U11 this month, and the company recently uploaded a new promotional video on YouTube, reminding prospective buyers of one of the selling points of the device - the USonic earbuds. In the video, HTC pits the USonic earbuds against the headphones currently used by ‘music fans’ who are invited to try out the USonic and witness the difference in sound quality for themselves. While the video has no spoken words, the official description claims that the smiles of music enthusiasts using USonic “speak volumes.”
The HTC U11 is the company’s latest flagship phone, and in an attempt to bring the smartphone into a larger spotlight, the electronics maker has bundled it with a pair of noise-canceling earbuds. The earbuds promise a handful of features designed for audiophiles, including audio profiles and the ability to scan the user’s ears for the best sound output level on a case-by-case basis. Those features coupled with noise cancelling capabilities are said to provide a superior listening experience compared to most other earbuds included in smartphone retail boxes, however, judging by this latest promotional video, HTC seems confident enough that the HTC U11’s USonic earbuds can do a better job than a wide variety of earbuds as well as over-ear headphones that are generally sold separately. Whether or not this is the case remains to be seen, but HTC reckons that the reactions and smiles of music fans in the promotional video stand as proof of the product’s capabilities. Either way, it’s interesting to note that a large portion of YouTube users who have commented on HTC’s promotional video seem to share a common opinion in that the company’s marketing team failed to create a proper buzz once again. HTC has been struggling with marketing for the past several years and the company has employed various strategies to revitalize its promotional efforts, including a complete rebranding its flagship smartphone lineup.
At the end of the day, sales figures will speak for themselves once the HTC U11 becomes available globally later this month. Technically speaking and promotional material aside, the HTC U11 shapes up to be a competent device featuring a 5.5-inch Super LCD5 display panel with a resolution of 1440 by 2560 pixels and the Qualcomm Snapdragon 835 system-on-chip under the hood, as well as 4GB/6GB of RAM.